Data-driven management

There is an enormous amount of data available today related to the operations of a tourism company or destination, yet important business decisions are often still made based on a gut feeling. The phrase “this is how it’s always been done” is familiar, and sometimes change is avoided until the last moment. Some may see the amount of data as a burden, while others may not be aware of all the possibilities for data collection and utilization.

When data is finally embraced and the basics are covered, the benefits quickly become apparent. With data-driven decision-making, all decisions can be justified with facts, the impact of various actions can be continuously monitored, and a better understanding of the company’s or destination’s competitiveness and influencing factors can be gained.

Effective data-driven management of tourism destinations requires a systematic approach to interpreting and processing data. One crucial method is facilitated workshops and discussions, which allow us to collectively examine the underlying causes and variables behind the numbers and information, as well as generate future ideas and decisions.

• Data-driven management action plan
• Data-driven management training
• Analytics solutions for tourism companies and destinations
• GWI Global Web Index market and audience data
• Data-driven dashboard and reporting solutions
• Analytical services supporting strategic management of tourism destinations
• Facilitated workshops and platforms for information sharing and building common understanding among tourism destination businesses
• Tourism destination card
• Impact report for tourism area organizations
• Competitive advantage analysis for tourism destinations

Want to know more? please contact us, and let’s see how we can support you in reaching your goals.