Not just feelings, but facts

Data-driven management

Information and tools to support decision-making. We help you improve data collection and utilize it effectively. We create data-driven insights and present them to you in an understandable manner.

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What and why?

There is an enormous amount of data available today related to the operations of a tourism company or destination, yet important business decisions are often still made based on a gut feeling. The phrase “this is how it’s always been done” is familiar, and sometimes change is avoided until the last moment. Some may see the amount of data as a burden, while others may not be aware of all the possibilities for data collection and utilization.

When data is finally embraced and the basics are covered, the benefits quickly become apparent. With data-driven decision-making, all decisions can be justified with facts, the impact of various actions can be continuously monitored, and a better understanding of the company’s or destination’s competitiveness and influencing factors can be gained.

Effective data-driven management of tourism destinations requires a systematic approach to interpreting and processing data. One crucial method is facilitated workshops and discussions, which allow us to collectively examine the underlying causes and variables behind the numbers and information, as well as generate future ideas and decisions.

Examples of our services:

  • Data-driven management action plan
  • Data-driven management training
  • Analytics solutions for tourism companies and destinations
  • GWI Global Web Index market and audience data
  • Data-driven dashboard and reporting solutions
  • Analytical services supporting strategic management of tourism destinations
  • Facilitated workshops and platforms for information sharing and building common understanding among tourism destination businesses
  • Tourism destination card
  • Impact report for tourism area organizations
  • Competitive advantage analysis for tourism destinations

Want to know more? please contact us, and let’s see how we can support you in reaching your goals.

Our team is at your service

Let's tackle the challenges of data-driven management together

Our team at FlowHouse aims to support the development of the tourism industry in the digital world and promote data-driven decision-making. Data-driven management may sound challenging, but with us, you can take it one step at a time. We ensure that everyone stays on board, and we’re with you every step of the way, regardless of the starting point.

If you’re ready to embrace data-driven management or improve your current practices, feel free to get in touch, and let’s discuss further!

Miikka Raulo

Strategy, partner

References related to Data-driven management:

Implementing Data-driven decision-making in Ruka-Kuusamo

The objective of the work was to conceptualize and develop an implementation model for a digital collaboration platform for Ruka-Kuusamo.

Data-driven decision-making in the Arctic sea and coastal tourism network

The goal of the collaboration was to create a concrete and practical data-driven management action plan for the entire network to use.

Developing the effectiveness of marketing and sales in a tourism company

The goal of the project was to enhance the company’s understanding of the principles and practices of data-driven decision-making.

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