Implementing Data-driven decision-making in Ruka-Kuusamo
The objective of the work was to conceptualize and develop an implementation model for a digital collaboration platform for Ruka-Kuusamo.
The objective of the work was to conceptualize and develop an implementation model for a digital collaboration platform for Ruka-Kuusamo.
The goal of the project was to conceptualize and develop an implementation model for a digital collaboration platform intended for use by Ruka-Kuusamo Tourism Association and local tourism entrepreneurs. Additionally, the aim was to facilitate the concrete adoption of the collaboration platform in Ruka-Kuusamo. Alongside the platform implementation, the objective was also to provide training related to data-driven decision-making for the tourism stakeholders in the region.
The collaboration for data-driven decision-making and increasing expertise in the Ruka-Kuusamo region consisted of the following actions:
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As a result of the work, the Ruka-Kuusamo Tourism Association and the local tourism businesses have a data-driven decision-making collaboration platform in daily use, and it is actively utilized in managing operations. Furthermore, the work has enhanced the stakeholders’ knowledge and capabilities in data-driven decision-making and the use of data-driven decision-making tools.
Eveliina Saarimaa
Marketing, Target Markets