Data-driven decision-making in the Arctic sea and coastal tourism network
The goal of the collaboration was to create a concrete and practical data-driven management action plan for the entire network to use.
Goals
The city of Kalajoki, in collaboration with the tourism network, is developing and managing the development of maritime tourism along the coastal area extending from Tornio to Vaasa. One of the development tools has been the Arctic Sea and Coastal Services Development Project. The main objective has been to promote the growth and global accessability of services related to the sea and the coast, utilizing the local strengths and natural elements of the Gulf of Bothnia coastal area.
The goal of the collaboration between FlowHouse and the Arctic Sea and Coastal Tourism Network was to create a concrete and practical data-driven action plan for the entire network’s use.
What was done
The development of the data-driven action plan consisted of the following steps:
- Definition and description of the data to be collected, including how the data is gathered, analyzed, and reported.
- Identification of specific actions that need to be taken in the region to achieve significant added value through data-driven management, with a focus on global visibility of the Arctic coastline.
- The action plan included a proposed approach that the region should follow to collect and leverage the necessary data resources required for data-driven management.
- The action plan also included suggested solutions with justifications for potential collaboration partners who could serve as allies in data-driven decision-making.
Results
As a result of the work, a concrete proposal and action plan were created for the data-driven management of the Arctic Coast destination area within the Arctic sea and coastal region. Additionally, the action plan included specific recommendations for monitoring, anticipating, and enhancing the development measures within the network of stakeholders and the coastal tourism ecosystem.
